We are designing for an interesting era
Our work has to be search engine friendly, and XML schema compliant, while still being aesthetically pleasing. Like the advertising companies of the mid-20th century, we too often design our content based on market research but forget how to connect with the end user. Are we speaking to man or machine? Well, both, sort of. Machines need to understand our work in order for it to be visible on search engines but at the end of the click, we’re designing a place for humans. If we want them to care about our work, we’ve got to preserve the narrative.
As UX/Web designers, we have inherited the mantle of the creative revolution. The web is the most potent advertising platform in the modern world it’s being run like a classified ad. We’re better than this. Executed properly, the website and the mobile application are the highest form of art in advertising.
Let’s do something memorable together. Let’s be IMPERATIVE.